Privacy policy

Privacy Policy Last updated: April 2026

This Privacy Policy describes how Haus of Unequal (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from hausofunequal.com (the "Site").

1. Lawful Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), our lawful basis for processing your personal information is as follows:

Performance of Contract: We need your personal data (and IMVU Catalog ID) to process your payment and deliver the digital licence you purchased.

Legal Obligation: We are required by UK law (HMRC) to keep records of your purchase for tax and accounting purposes.

Legitimate Interests: We collect specific data (such as IP address and IMVU Avatar Name) to prevent fraud, enforce our Terms of Service, and protect our intellectual property from unauthorised redistribution.

2. Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.

Information We Collect:

Device Information: Examples: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. Purpose: To load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.

Order Information: Examples: name, billing address, shipping address, payment information (including credit card numbers, PayPal details), email address, and phone number. Purpose: To provide products or services to you to fulfil our contract, to process your payment information, arrange for delivery (digital), and provide you with invoices and/or order confirmations.

IMVU Licence Data: Examples: IMVU Catalog ID (CID) and Avatar Name. Purpose: To register your specific user licence for our 3D assets, ensuring compliance with our Terms of Service and preventing unauthorised use or piracy.

3. Sharing Personal Information

We share your personal information with service providers to help us provide our services and fulfil our contracts with you.

Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

Payment Gateways: We share data with our payment processors (e.g., PayPal, Stripe, Shopify Payments) to process transactions securely.

Klaviyo: We use Klaviyo to manage our email marketing communications, including our welcome series and promotional emails. Klaviyo receives your name and email address when you make a purchase or sign up to our mailing list. You can read more about how Klaviyo uses your personal information here: https://www.klaviyo.com/legal/privacy-notice.

Judge.me: We use Judge.me to manage product reviews. If you submit a review, your name and order details are shared with Judge.me to verify your purchase. You can read more about how Judge.me uses your personal information here: https://judge.me/privacy.

Law Enforcement: We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. International Transfer

Please note that your information will be transferred outside of the United Kingdom, including to Canada and the United States. The following service providers process your data internationally:

Shopify: Relies on the UK's Adequacy Decision for Canada and utilises Standard Contractual Clauses for transfers to the United States.

Klaviyo: A US-based email marketing processor. Klaviyo utilises Standard Contractual Clauses and maintains a Data Processing Agreement to ensure your data is protected to UK standards.

Judge.me: A US-based review platform. Judge.me utilises Standard Contractual Clauses to ensure your data is protected to UK standards.

In each case, appropriate safeguards are in place to ensure your personal information receives an equivalent level of protection to that required under UK GDPR.

5. Data Retention

General Order Data: When you place an order through the Site, we will retain your personal information for a period of 6 years to comply with UK tax laws (HMRC requirements).

Licence Records: We retain records of your IMVU Catalog ID and purchased licences for the duration of the licence period and for a further period of 6 years thereafter, to validate your right to use the software and to defend any legal claims arising from the licence.

6. Your Rights (UK & GDPR)

If you are a resident of the UK or the EEA, you have the right to:

  • Access the personal information we hold about you.
  • Correct your personal information if it is inaccurate.
  • Delete your personal information ("Right to be Forgotten"), subject to our legal obligations to retain records for tax purposes (HMRC, 6 years), our legitimate interest in retaining licence records to validate software rights, and our right to retain data necessary to defend legal claims.
  • Restrict processing: Ask us to limit how we use your data while a complaint or correction is being resolved.
  • Object to processing (e.g., opt-out of marketing).
  • Data Portability: Ask to transfer your data to another service.

To exercise these rights, please contact us at contact@hausofunequal.com.

7. Cookies

We use cookies to improve your experience on our Site.

Essential Cookies: Necessary for the store to function (e.g., keeping items in your cart).

Analytics Cookies: Help us understand how users interact with the site.

You can control and manage cookies through your browser settings or via our Cookie Banner on the homepage.

8. Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect personal information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us at the address below to request deletion.

9. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. Where changes are material, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by email.

10. Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@hausofunequal.com.

Haus of Unequal · hausofunequal.com · contact@hausofunequal.com